Phillip Schofield ‘is replaced as the £1million face of We Buy Any Car deal by a viral TikTok star’

Phillip Schofield’s replacement in the We Buy Any Car adverts has been revealed after the ITV star was dumped from the lucrative campaign.

It was confirmed last week that the This Morning star’s contract with the brand has been allowed to lapse as the fallout from widespread claims that he and his co-host Holly Willoughby jumped the 14-hour queue to see the Queen lying in state continues.

On Thursday TikTok star Mufasa, real name Jeff Obeng, was seen filming scenes for a new advert, showing off the dance moves which made him into a viral sensation with 892,600 followers.

New face: Phillip Schofield 's replacement in the We Buy Any Car adverts has been revealed after the ITV star was dumped from the lucrative campaign

New face: Phillip Schofield ‘s replacement in the We Buy Any Car adverts has been revealed after the ITV star was dumped from the lucrative campaign

Mufasa was seen shooting scenes outside a We Buy Any Car branch, dressed in the same brightly colored shirt and red shorts he sported in his original viral TikTok video.

The online star was in great spirits, beaming as he showed off his moves on the forecourt.

He was later seen wrapped up in a padded coat and sipping a coffee to keep warm in between takes.

Gone: It was confirmed last week that the This Morning star's contract with the brand has been allowed to lapse after five years as the face of the company in a reported £1million deal

Gone: It was confirmed last week that the This Morning star’s contract with the brand has been allowed to lapse after five years as the face of the company in a reported £1million deal

A source has told The Sun: ‘Mufasa is just what the brand needs to inject some energy into the adverts after the backlash following ‘queue-gate’.

‘The hope is that a TikTok star will also appeal to a younger audience.’

Mufasa shot to fame with his TikTok co-star Hypeman, real name CT Moody, following the 2019 release of their adaptation of MK’s remix of the Nightcrawlers’ 1992 hit Push The Feeling On.

Star: On Thursday TikTok star Mufasa, real name Jeff Obeng, was seen filming scenes for a new advert, showing off the dance moves which made him into a viral sensation

Star: On Thursday TikTok star Mufasa, real name Jeff Obeng, was seen filming scenes for a new advert, showing off the dance moves which made him into a viral sensation

The video, which sees Mufasa jumping out of his car to dance alongside it, went viral in 2020 at the height of the global pandemic and sparked a huge following with the likes of Kanye West and Katy Perry copying the viral dance.

Ghana-born Mufasa, who now lives in Virginia in the US, told Metro.co.uk last year that he had no idea the video would become such a sensation.

‘It happened in 2019 and we were doing videos just like that,’ he explained.

Lights, camera, action: Mufasa was seen shooting scenes outside a We Buy Any Car branch, dressed in the same brightly colored shirt and red shorts he sported in his original TikTok

Lights, camera, action: Mufasa was seen shooting scenes outside a We Buy Any Car branch, dressed in the same brightly colored shirt and red shorts he sported in his original TikTok

Moves: The online star was in great spirits, beaming as he showed off his moves on the forecourt

Viral sensation: The TikTok star boasts over 800k followers on the platform thanks to his uplifting videos

Moves: The online star was in great spirits, beaming as he showed off his moves on the forecourt

VIP on set: He was later seen wrapped up in a padded coat and sipping a coffee to keep warm in between takes

VIP on set: He was later seen wrapped up in a padded coat and sipping a coffee to keep warm in between takes

‘When we got to the location we didn’t have anything planned. I didn’t have any dancing planned and he didn’t have the slogan planned.

‘We only did two or three takes and then we were just going to pick the best one. We just thought it would be a video we had done, a couple of laughs, but the reaction we have got is mindblowing.’

He first danced alongside a car to Cardi B’s ‘Drip’, and the artist posted the video to her own Instagram but its 2019 video which has seen him land bog money deals and his huge following.

His now iconic ‘Obang’ dance move has been seen on the Super Bowl field and copied by thousands.

Mufasa has previously collaborated with major brands such as FootLocker and ASOS.

New energy: A source has told The Sun : 'Mufasa is just what the brand needs to inject some energy into the adverts after the backlash following 'queue-gate'

New energy: A source has told The Sun : ‘Mufasa is just what the brand needs to inject some energy into the adverts after the backlash following ‘queue-gate’

Rebrand: 'The hope is that a TikTok star will also appeal to a younger audience,' added the insider

Rebrand: ‘The hope is that a TikTok star will also appeal to a younger audience,’ added the insider

TikTok star: Mufasa shot to fame with his TikTok co-star Hypeman, real name CT Moody, following the release of their adaptation of MK's remix of the Nightcrawlers' 1992 hit Push The Feeling On

TikTok star: Mufasa shot to fame with his TikTok co-star Hypeman, real name CT Moody, following the release of their adaptation of MK’s remix of the Nightcrawlers’ 1992 hit Push The Feeling On

Crowd pleaser: The video, which sees Mufasa jumping out of his car to dance alongside it, went viral in 2020 at the height of the global pandemic

Moves: The star is now showing off his moves as part of a lucrative new advertising deal

Crowd pleaser: The video, which sees Mufasa jumping out of his car to dance alongside it, went viral in 2020 at the height of the global pandemic

On set: Mufasa is based in the US and has flown over to the UK to film the new advertising campaign this week

On set: Mufasa is based in the US and has flown over to the UK to film the new advertising campaign this week

WHO IS MUFASA?

Born in Ghana, the content-maker now lives in Virginia in the US.

Mufasa, who’s real name is Jeff Obeng, saw his video career began in 2018.

He first danced alongside a car to Cardi B’s ‘Drip’, and the artist posted the video to her own Instagram.

Alongside his TikTok co-star Hypeman, real name CT Moody, Mufasa released an adaptation of MK’s remix of the Nightcrawlers’ 1992 hit Push The Feeling On in 2019.

The star is seen getting out if his car and dancing alongside it, to the lyrics: ‘It’s Friday then… it’s Saturday, Sunday what’.

His now iconic ‘Obang’ dance move has been seen on the Super Bowl field and copied by everyone from Kanye West to Katy Perry.

He has previously collaborated with major brands such as FootLocker and ASOS.

Phillip has appeared in countless tongue-in-cheek ads for We Buy Any Car since striking a deal with the company in 2017.

However, We Buy Any Car, which purchases second hand vehicles for cash, was among several brand’s teased in the wake of the ‘queue-gate’ scandal, with memes changing their branding to We Jump Any Queue shared widely on social media.

Holly and Phil have been the subject of online abuse in the wake of the claims and a petition to have the duo fired from their lucrative presenting roles hit more than 75,000 signatures in just over a week.

Last week a source told The Sun: ‘Next week they’re [We Buy Any Car] shooting a new campaign and he’s [Schofield] not involved in it.’

‘There’s clearly a feeling within the company that he’s just not the right fit for the future and his contract will be allowed to expire.

‘It has been a very successful partnership but it’s time for a change.’

A spokesperson for webuyanycar told MailOnline last week:

‘Webuyanycar and Phillip Schofield agreed earlier this year that the webuyanycar/Phillip Schofield campaign would come to an end in 2022, having worked together for over five years.

‘The decision was made prior to any recent stories regarding Phillip.’

MailOnline has contacted a representative for Schofield for comment.

Viral star: Ghana-born Mufasa, who now lives in Virginia in the US told Metro.co.uk last year that he had no idea the video would become such a sensation (pictured in the original video)

Viral star: Ghana-born Mufasa, who now lives in Virginia in the US told Metro.co.uk last year that he had no idea the video would become such a sensation (pictured in the original video)

Online star: 'When we got to the location we didn't have anything planned.  I didn't have any dancing planned and he didn't have the slogan planned,' he explained

Online star: ‘When we got to the location we didn’t have anything planned. I didn’t have any dancing planned and he didn’t have the slogan planned,’ he explained

Queue-gate: Phil and his This Morning co-star Holly Willoughby have been battling a huge backlash for apparently skipping the line into Westminster Hall to pay respects to Her Majesty

Queue-gate: Phil and his This Morning co-star Holly Willoughby have been battling a huge backlash for apparently skipping the line into Westminster Hall to pay respects to Her Majesty

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